#CMGRHangout presents: The Intersection of Marketing and Community


For some of us the lines of community management and marketing are blurred while others go as far opposite as to see them as competing forces. +Jono Bacon, a leading community manager, speaker, author, and podcaster, wrote a piece earlier this year titled Bridging Marketing and Community (http://www.jonobacon.org/2015/01/19/bridging-marketing-and-community/) based on his observations surrounding the disconnect between the two roles. In perhaps the best analogy, Bacon stresses that “Brand and community managers are simply people with different skill-sets putting different jigsaw pieces into the same puzzle.” How do marketing and community intersect in your organization? What role can you play in bridging the puzzle gaps?

Join us for this week’s #CMGRHangout panel on Friday, July 31st (already?!) at 2pm EDT/11am PDT to discuss the potential differences in marketing and community and how they can work together.

+Jonathan Brewer and +Sherrie Rohde will be hosting the hangout with +David DeWald and +ben van ‘t ende as panelists. +Carrie Keenan and +Sarah Nagel will be moderating the Twitter chat using #CMGRHangout .

Discussion Questions

1. What are some key differences between marketing and community?
2. What are some key similarities between marketing and community?
3. What can a marketing manager do to help a community manager?
4. What can a community manager do to help a marketing manager?
5. How can you define the intersection when both roles fall under the same individual?
6. What other tips do you have to align strategies between marketing and community?

RSVP & Watch the Hangout

RSVP here to let us know you’re going to watch. This will add the event to your calendar and remind you to attend! If you want to be on air, please let us know in advance by commenting here.

Let’s discuss ways you can attend:

Watch: You do NOT need to join the hangout. Just stay on the Google+ Event and you’ll see the video on YouTube. (Don’t worry, it will be there and start playing as soon as the broadcast begins.)

Talk and Be Seen: If you decide you want to talk, not just watch, please let us know in advance. (We will only invite a few people for this event, so let us know why you would like to attend.) 

Chat: You can watch here and/or follow the conversation on Twitter using #CMGRHangout .

If you join us on the hangout, a wired internet connection is preferred and if you have a headset with mic or earbuds, that works best for the audio. You will also need a working webcam.

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