#CMGRHangout presents: Influencer Discovery


I hope influencer discovery is a scary enough topic for you this Friday the 13th. Just kidding, I don’t actually think it’s scary at all, but I do think it’s helpful to grab a few community professionals who have been-there-done-that and combine them into a #CMGRHangout panel for you! Huge thanks to Julie Zisman from Little Bird who sat down with me (Sherrie) a couple weeks back to demo their product and talk through influencer discovery from the product side. If you’re interested, she recapped a bit of our conversation for you when presenting the 100 Most Connected People of the 2015 Global Community Managers (http://www.getlittlebird.com/blog/2015-global-community-managers-100-most-connected-people). What have you learned from working with, or identifying, influencers? What do you want to learn?

Join us for this week’s #CMGRHangout panel on Friday, November 13th at 2pm EST/11am PST to talk about influencer discovery.

+Jonathan Brewer, +Emma Cunningham, +Dom Garrett and +Sherrie Rohde will be hosting the hangout with +Chelsea Farnam, +Chelsea Hunersen, +Rachel Miller and +Julie Zisman as panelists. +Christin Kardos and +Carrie Keenan will be moderating the Twitter chat using #CMGRHangout .

Discussion Questions

1. What are the key components of a successful influencer program?
2. How do you put together your influencer personas?
3. Where do you start looking for influencers?
4. How do you separate true influencers from the noise?
5. What is the best way to reach out to a potential influencer?
6. Once you’ve identified a potential influencer, how do you understand what they want in return?
7. What other tips do you have for influencer discovery?

RSVP & Watch the Hangout

RSVP here to let us know you’re going to watch. This will add the event to your calendar and remind you to attend! If you want to be on air, please let us know in advance by commenting here.

Let’s discuss ways you can attend:

Watch: You do NOT need to join the hangout. Just stay on the Google+ Event and you’ll see the video on YouTube. (Don’t worry, it will be there and start playing as soon as the broadcast begins.)

Talk and Be Seen: If you decide you want to talk, not just watch, please let us know in advance. (We will only invite a few people for this event, so let us know why you would like to attend.) 

Chat: You can watch here and/or follow the conversation on Twitter using #CMGRHangout .

If you join us on the hangout, a wired internet connection is preferred and if you have a headset with mic or earbuds, that works best for the audio. You will also need a working webcam.

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