#CMGRHangout presents: How to Analyze & Measure Community


Last week at CMX Summit East, +Evan Hamilton gave a fantastic talk on How to Measure the ROI of Community in Your Organization. (If you missed it, go check out http://cmxhub.com/roi-of-communiy/ for his slide deck and an overview. For that matter, you can view some amazing key tips from all 11 sessions on the CMX Hub at http://cmxhub.com/cmx-summit-east-2015-wrapup/.) Evan mentioned that, “As difficult and challenging as it may be to prove ROI to the CEO, Board of Directors and the Company as a whole, we need to learn how to do this properly, both for our ourselves and the community profession.” and then took the rest of his talk to break down exactly how you can do so.

In addition to Evan’s talk, Citizen Engagement Lab put together a fantastic presentation on Beyond Vanity Metrics: Toward better measurement of member engagement—if this is a topic on your radar, it’s worth reading through at http://www.mobilisationlab.org/mobilisation-tools/beyond-vanity-metrics/.

Luckily for you, even if you haven’t seen either presentation, we’ve gathered together three community professionals on this week’s panelist who understand how to measure and analyze their communities and are willing to share their knowledge with you. Do you have questions on how to prove community ROI? Join us for this week’s #CMGRHangout panel on Friday, May 29th at 2pm EDT to learn how to analyze and measure your community!

+Jonathan Brewer, +Dom Garrett and +Sherrie Rohde will be hosting the hangout with +Sheldon Levine, +Jennifer Sable Lopez and +Scott Moore as panelists. +Carrie Keenan and +Sarah Nagel will be moderating the Twitter chat using #CMGRHangout.

Discussion Questions

1. What is the difference between quantitative and qualitative data?
2. How can you mix quantitative and qualitative together for a more comprehensive picture?
3. What is the difference between predictive and diagnostic data? Do you include both?
4. Are you using network analysis in your community? If so, how?
5. What things can we, and should we, measure beyond discussions and likes?
6. How do you efficiently collect your data?
7. How do you effectively use your data to paint a picture for stakeholders?

RSVP & Watch the Hangout

RSVP here to let us know you’re going to watch. This will add the event to your calendar and remind you to attend! If you want to be on air, please let us know in advance by commenting here.

Let’s discuss ways you can attend:

Watch: You do NOT need to join the hangout. Just stay on the Google+ Event and you’ll see the video on YouTube. (Don’t worry, it will be there and start playing as soon as the broadcast begins.)

Talk and Be Seen: If you decide you want to talk, not just watch, please let us know in advance. (We will only invite a few people for this event, so let us know why you would like to attend.) 

Chat: You can watch here and/or follow the conversation on Twitter using #CMGRHangout .

If you join us on the hangout, a wired internet connection is preferred and if you have a headset with mic or earbuds, that works best for the audio. You will also need a working webcam.

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