#CMGRHangout presents: Community Retention

While Black Friday is all about the best deals, loyalty and retention are in it for the long haul. As Alex Hillman points out in his still-timely post from 2012, How do you know if your community is leaking? (http://dangerouslyawesome.com/2012/12/how-do-you-know-if-your-community-is-leaking/):

It’s easy to focus on increasing the headcount, meanwhile forgetting about the critical factor that can put a strangle-hold on all of your growth projections: retention.

In commerce, it is financially irresponsible not to as the cost for customer acquisition is so high in comparison. In fact, according to Bain & Company and Harvard Business Review, boosting customer retention by 5% increases profits by 25% to 95%.*

Whether or not your community is made up of customers, retention is still important for you in order to reduce the overwhelming feeling that your hard work is not paying off and ultimately to know the lifetime value of each member.

To quote Hillman once more, “Retention is the community metric that describes how long a member is actively participating. And like everything in communities, the value of retention is in noticing patterns to predict the health of your community.” Also, who wants to keep making friends, and investing in those relationships, just to have them walk away?

Take a break from the Black Friday madness to join us for this week’s #CMGRHangout panel on Friday, November 28th at 2pm EST and discuss ideas on how to increase retention in your community!

+Jonathan Brewer, +Dom Garrett and +Sherrie Rohde will be hosting the Hangout with +Bessie King, +Abhishek Rai and +Aaron Silvers as panelists. +Emma Cunningham will be moderating the Twitter chat using #CMGRHangout .

Discussion Questions

1. What percentage of your time is focused on acquisition vs retention?
2. How do you measure average membership lifetime in your community?
3. What tips have you found to help onboard a new member so they return?
4. How can you help a community member feel more connected?
5. How do you assess whether or not you’re providing needed value?
6. How do you reactivate an absent but more established community member?

RSVP & Watch the Hangout

RSVP here to let us know you’re going to watch. This will add the event to your calendar and remind you to attend! If you want to be on air, please let us know in advance by commenting here.

Let’s discuss ways you can attend:

Watch: You do NOT need to join the hangout. Just stay on the Google+ Event and you’ll see the video on YouTube. (Don’t worry, it will be there and start playing as soon as the broadcast begins.)

Talk and Be Seen: If you decide you want to talk, not just watch, click to join the hangout when we post the link here or when you see the notification. (We will only invite a few people for this event, so let us know why you would like to attend.) Do NOT click the link to join the hangout if you are just here to watch.

Chat: You can watch here and/or follow the conversation on Twitter using     .

Any questions? Just let us know in advance. Please don’t wait until 2pm EST to ask questions. 

If you join us on the hangout, a wired internet connection is preferred and if you have a headset with mic or earbuds, that works best for the audio. You will also need a working webcam.

Tired of All the Doom & Gloom Lately? 5 Things You CAN Do to Have Your Best Year Yet!

It looks like anywhere I turn there is some tale regarding how bad the economic climate is, exactly how organizations are failing, how change is taking place as well as nobody makes sure what to do concerning it. It’s creating a great deal of stress and also bewilder at the minute for most of us. This posts tells us what we MAY DO now to have our Ideal Year Yet despite those forces outside of our control.

15 Ways to Beat a Recession

Oil costs are soaring and also having a flow-on effect to all facets of company as well as house life. Every busnesses, whether huge or little is going to need to obtain creative and obtain smart.

Remove Business Cost – 5 Steps to a More Effective Lower Cost Business

The economic decline suggests that price elimination is high up on business agenda. However it is hard to take the right costs out of a service rapidly without damages and also undue pain. While expense removal is never simple, the five actions listed below can considerably assist your opportunities of success.

Better Communication Skills – Silence and Violence

Is your own a company where individuals really feel risk-free– and also obliged– to share their point of views and also suggestions? If not, your adjustment monitoring activities might be doomed. Keep an eye out for the behaviors that are antagonizing you. They’re not always easy to place.

Why Do You Need Organisational Change Management?

Making a decision to select the approach of organisational modification management for the change procedure within your company includes lots of advantages. Organisational change administration uses the kind of framework that prevents resistance, as well as, as a result, avoids failing of the task itself. All as well frequently organization implement change with no sort of plan or interaction to the parties influenced by the adjustment.

You May Also Like