#CMGRHangout presents: Communities & the Collaborative Economy


If you’ve been around the community space long, you’ve no doubt heard of both today’s panelists as well as the collaborative economy. By recommendation of +Patrick O’Keefe we were able to connect with +Bill Johnston who has worked extensively both in community building as well as the collaborative economy space launching successful online community initiatives that have connected over 10 million customers and realized upwards of $100 million in financial impact for the host organizations.

For this week’s #CMGRHangout , Bill has put together a fantastic panel to help us separate the hype and the opportunity in collaborative economies. With their guidance, we’ll be looking at the evolution of brand communities, from the early explorations through current state, and the key challenges and opportunities, how leadership needs to evolve from a mindset of liability to opportunity, how to develop a community ecosystem (crowd, community and collaboration), the role of reputation and marketplaces and how community can help with the disruptive forces organizations face – specifically, the sharing economy, the maker movement, IoT, digital transformation and more.

Join us for this week’s #CMGRHangout panel on Friday, May 15th at 2pm EDT to separate the noise from the signal and learn about opportunities in collaborative economies!

+Jonathan Brewer, +Dom Garrett and +Sherrie Rohde will be hosting the hangout with +Joe Cothrel, +Randy Farmer and +Bill Johnston as panelists. +Carrie Keenan and +Sarah Nagel will be moderating the Twitter chat using #CMGRHangout .

Discussion Questions

1. How have brand communities evolved from early explorations through today’s current state?
2. What key challenges and opportunities have you seen as brand communities evolve?
3. Why is it important for leadership to evolve from a mindset of liability to opportunity?
4. How can you develop a community ecosystem using crowd, community and collaboration?
5. What is the role of reputation and marketplaces in community building?
6. What disruptive forces do organizations face and how can community help?

RSVP & Watch the Hangout

RSVP here to let us know you’re going to watch. This will add the event to your calendar and remind you to attend! If you want to be on air, please let us know in advance by commenting here.

Let’s discuss ways you can attend:

Watch: You do NOT need to join the hangout. Just stay on the Google+ Event and you’ll see the video on YouTube. (Don’t worry, it will be there and start playing as soon as the broadcast begins.)

Talk and Be Seen: If you decide you want to talk, not just watch, please let us know in advance. (We will only invite a few people for this event, so let us know why you would like to attend.) 

Chat: You can watch here and/or follow the conversation on Twitter using #CMGRHangout .

If you join us on the hangout, a wired internet connection is preferred and if you have a headset with mic or earbuds, that works best for the audio. You will also need a working webcam.

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