#CMGRHangout presents: Building a Personal Brand Community


How do you build a community around a brand when the brand is you?

Known for her ‘sass, wit and straight from the hip’ style, Multi-Media Personality/SocialPR Consultant +Jessica Northey is taking over Country Music, one tweet at a time. Specializing in using Social Media when you ARE the brand, she is consistently ranked as an influential online personality and named as a Forbes 2013 Top 50 Power Influencer. Jessica is the Creator/Host of 24/7 hashtag community Country Music Chat #CMchat and Twangout on Google+ hosting live streaming interactive interviews from the Red Carpet to backstage to Musicians tour buses. She is also the host of Reality TV Show “RedNeck Rivals.”

We will host a LIVE Google Hangout at 2pm EST NY-USA (find your local time here http://ht.ly/jjG3U) on Friday, November 8, and you are invited!

Part of what we’ll be discussing:
Q1) What exactly is a personal brand?
Q2) Is a personal brand important when your business already has a brand?
Q3) What happens when you are the brand?
Q4) How do you go about building community when you are the brand?
Q5) How can “Brand of one” personalities utilize a community manager?

Join us this week as +Jonathan Brewer and +Tim McDonald will be hosting the Hangout with special guest +Jessica Northey. +Sherrie Rohde and +Sarah Mordis will be moderating the Twitter chat #cmgrhangout.
Don’t forget to confirm you are attending and be on the lookout for a G+ notification about 1:55pm is you want to join the hangout (if we have room).
Want to participate on Twitter? Watch here or on YouTube and use #cmgrhangout when tweeting.

Let’s discuss ways you can attend.
Watch: You do NOT need to join the hangout. Just stay on the Google+ Event and you’ll see the video on YouTube (don’t worry, it will be there and start playing as soon as the broadcast begins)

Talk and Be Seen: This week is a bit different, we will only have the +My Community Manager team and +Jessica Northey on air. However we DO want you to participate on twitter and, depending on time, will field in any Qs you may have.

Chat: You can watch here and/or follow the conversation on Twitter using #cmgrhangout

Why are we asking you to follow these instructions? Many think they need to join the hangout just to listen in. This takes up a seat from someone who wants to actually talk and be seen and participate in the hangout. So please be considerate to everyone and remember, just because you don’t see the video yet, does not mean it won’t be there. It will.

Any questions? Just let us know. Please don’t wait until 2pm EST to ask questions. We’re busy getting the hangout ready, inviting you to join and posting the YouTube video so everyone can participate the way the want to when we go live.
Look forward to having you join us in the capacity of your choice!

If you join us on the hangout, a wired internet connection is preferred and if you have a headset with mic or earbuds, that works best for the audio. You will also need a working webcam.

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