#CMGRHangout presents: Bridging Official and Unofficial Communities


We’re back for #CMGRHangout this week! Hopefully you’ve been enjoying your summer like we are. In case you missed our news, we’ve switched to a summer format so are only hosting #CMGRHangout on the first Friday of each month.

This month, we’re really excited to chat with +Alan Bush and +Chris Kamler around bridging official and unofficial communities. Alan reached out to us back in May to let us know about the grassroots efforts Kansas City Royals fans have been doing to build community. In some cases these efforts have led to support from the official brand. For example, the #DressToTheNines event started with a few dozen people and is now an annual, team-sponsored event. You can find out a bit more about these efforts by checking out Chris’ SXSW submission: https://www.youtube.com/watch?v=csh2_QcQ1gk

Join us for this week’s #CMGRHangout panel on Friday, July 1st at 2pm ET/11am PT to look at how we can work together with grassroots community efforts and build community in the overlap.

+Sherrie Rohde will be hosting the hangout with +Alan Bush and +Chris Kamler on panel. +Carrie Keenan will be moderating the Twitter chat using #CMGRHangout .

Discussion Questions

1. What are some examples of grassroots community efforts?
2. What are the advantages of an unofficial, fan-created communities vs an official branded community?
3. What are the advantages of official branded communities vs an unofficial fan-created community?
4. What challenges arise for unofficial communities when the brand gets involved?
5. What challenges arise for the brand when unofficial communities rise up?
6. How can brands partner together with grassroots community efforts?

RSVP & Watch the Hangout

RSVP here to let us know you’re going to watch. This will add the event to your calendar and remind you to attend! If you want to be on air, please let us know in advance by commenting here.

Let’s discuss ways you can attend:

Watch: You do NOT need to join the hangout. Just stay on the Google+ Event and you’ll see the video on YouTube. (Don’t worry, it will be there and start playing as soon as the broadcast begins.)

Talk and Be Seen: If you decide you want to talk, not just watch, please let us know in advance. (We will only invite a few people for this event, so let us know why you would like to attend.)

Chat: You can watch here and/or follow the conversation on Twitter using #CMGRHangout .

If you join us on the hangout, a wired internet connection is preferred and if you have a headset with mic or earbuds, that works best for the audio. You will also need a working webcam.

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