#CMAD presents: Using The Art of Storytelling to Connect Brands to Audiences and Communities

Storytelling is an ancient art form which comes naturally to us all. As small children, we engage in all kinds of play, and much of it is usually built around a story. It’s so powerful and important to us that it’s part of our genetic makeup.

With the advent of social media, marketers can now reach many more audiences than before. Simultaneously, brands have become aware of the value of building and maintaining community, in order to gain more traction and resonance with their customers. The child’s game of Storytelling has now risen to the fore as a critical component of engagement, for both social media and community management.

Join us for an in-depth look at the power, importance and potential impact of storytelling for social media, community management, prospective customer engagement and audience resonance. Our panel of experts will address, discuss and debate complex topics and tools that are now being used to support Storytelling, such as content marketing, personalisation, authenticity, engagement, SEO and copywriting.

“It begins with knowing a story you want to tell. Everything else will follow.” – Kevin Spacey, Content Marketing World keynote, 2014

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