Word of mouth marketing is potentially the most effective driver in a consumer’s purchase decision. Brands are figuring out ways to tap into the communities of happy employees and satisfied customers by encouraging advocacy.
This needs to be done strategically, however, so that the sentiment comes across transparent and genuine. And procedure needs to be put in place so that these programs can scale.
During our panel, we’ll be discussing why advocacy is so important to a brand’s success and how you can get an advocate program set up for your organization.
For more information, please check out: http://communitymanagerappreciationday.com/schedule/how-ambassadors-and-advocates-can-elevate-your-organization
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